It began with a country most people skip
We were founded in 2008. Not as an app, and not as a big-box agency — but as a specialist doing one thing unusually well: bringing travellers, originally from China, to Lebanon. Our founder had spent years showing people a place that almost no guidebook does justice: Roman temples bigger than anything left in Rome, a city lived in for seven thousand years, some of the best food on earth, coast and cedar mountains within a single day's drive.
The frustration that started everything was simple. Lebanon isn't under-visited because it isn't worth visiting — it's under-visited because the travellers who would love it never quite find their way there. We exist to close that gap: to get the right people to the right places, and to make the journey feel like it was arranged by someone who already knows the ground.
